our brand story
For those of you who have been there from the beginning, you have witnessed our brand and business transform and grow as we move from strength to strength. Anyone remember our first ever orange with stick-on names? And our logo with the bottle and our name wafting out of it? Slowly, over the years we have refined our look and our offerings, and this time is no different. For a company as old as ours, change is bound to happen, and we hope you are as excited about these changes as we are.
We have upgraded, not only our look and feel, but also the way in which we offer our products and services. There were many reasons behind this decision, and if you’d like a behind-the-scenes look into our brand and why we decided to shift and transform, then look no further. In this article we dive into it all – our new look and feel, where we are heading, and what goes on in our day-to-day activities.
Why the change?
As much as we loved our previous simple, no frills no fuss, labels and packaging, we couldn’t help but feel that we needed a bit of a change. Nature is vibrant, colourful and full of texture and contrast. We felt like we needed to add a bit more of this colour to our labels and packaging, especially seeing as we offer the vibration of nature in a bottle. Nature is at the centre of what we do, and everything else flows around it.
We have always loved the Fibonacci Sequence and this was the one thing that we wanted to keep in our logo, which we have done – in a much more subtle way. The drop that showcases itself as the star in our logo, has an ‘e’, which has been designed using the Fibonacci grid. The ‘e’ stands for both ‘essential oils’ and ‘escentia’, showcasing how the scent of nature is exactly what we offer.
Where are we going?
We would like to provide you with as much information as possible, so that your essential oils journey is as memorable and pleasant as ever. We will soon be activating our very own online retail shop, and are slowly looking at creating and enhancing our educational platforms. This will include books, e-books, courses, and other exciting service offerings. We encourage our tribe to get in touch and let us know what is needed so that you feel supported and equipped along your journey to wellness.
Why we love essential oils
We are passionate about health and wellness. We believe that life is creating space for transformation and evolution, whereby we are taking our power back and stepping into greater awareness around our health and well-being. Our bodies are temples, and should be respected as such. In saying that, it is our responsibility to care for our health and utilise the tools that nature has gifted us with. We believe that there is nothing purer than the vibratory frequencies of nature. Each essential oil that we have spent years learning about has gifted us with a unique opportunity for healing and well-being. Using essential oils allows us to take control of our health, in a way that is in alignment with all things natural. We have spent years mastering our craft, and we can guarantee that we will spend many more doing so.
What does an average day look like?
Our days are usually filled with an amalgamation of orders, decanting, stock management, education, bonding and sharing. We work hard to ensure that every essential oil that leaves our premises is of the highest standard. The sweet scent of nature is always permeating the building. Everyone who crosses our path on a daily basis becomes a part of our tribe – whether he or she is a client, staff member or someone simply looking for further information.