Baby Boomers to Millennials
Exploring the Past and Future of Aromatherapy at Escentia
We delve into the world of aromatherapy with a blend of timeless wisdom and forward-thinking enthusiasm. Since 1994, Escentia has been a family-oriented business, passed down from father Roy Aiken and mother Jenny Aiken to their son Matthew Aiken. Our journey has been one of evolution, much like the transition from baby boomers to millennials.
Like lavender, the unwavering champion among essential oils, symbolising age-old tradition, we see newcomers like pomegranate rising in popularity – a trend mirroring the generational shift from baby boomers to millennials. This transition underscores the dynamic nature of our industry, where established favourites meet exciting new discoveries.
Remaining competitive in today’s ever-evolving landscape requires us to embrace current and future technologies. At Escentia, we recognise the importance of this evolution, especially in the capable hands of knowledgeable millennials. Their fresh perspectives and tech-savvy approach propel us forward into a promising future.
As we navigate this exciting path, we embrace the ancient roots of aromatherapy alongside its modern resurgence.
More than ever, discerning consumers are taking charge of their well-being, turning to aromatherapy as a holistic health solution.
Escentia’s foundation is built on decades of product knowledge and expertise in sourcing the finest essential oils and carrier oils from around the world.
The extensive experience of founder Roy Aiken, along with his keen sense of smell and the contributions of Jenny Aiken, have shaped our commitment to quality at Escentia. This legacy ensures that every purchase, curated by their expertise, delivers unparalleled healing and therapeutic benefits.
While traditional methods like steam distillation remain predominant in essential oil production, we welcome the enthusiasm and innovation of motivated millennials.
As they steer Escentia into new waters, we embrace their unique approach to acquiring knowledge – a stark departure from the norms of just 30 years ago.
Join us as we continue to explore the art and science of aromatherapy, blending heritage with innovation. Our passion for quality and well-being remains unwavering, resonating across generations and into the future.
